Inside Entourage: The Barbershop Helping Redefine Luxury Grooming in West Hollywood

This article originally appeared on US Insider.

In Los Angeles, image is more than presentation—it’s currency. From Hollywood executives to startup founders, from musicians to creatives, the city thrives on appearances. Yet within the world of men’s self-care, one space has often been overlooked: the barbershop. Traditionally viewed as a functional stop along the way to something else, barbering has often been undervalued despite the artistry and culture that defines it.

That is the narrative that Entourage Barbershop is working to shift, located in the heart of West Hollywood.

Read the remaining at US Insider.